Case Studies: Real Results, Clearly Tracked

Every case connects the work to outcomes we can prove—coupon codes, POS match-back, UTM tracking, and list growth. No vanity metrics. Just what moves revenue.

Restaurants Gyms & Studios Clinics & Therapists Local Services

Increase Your Existing Customers’ Spending

+277% YoY spend (coupon users) +6% YoY spend (non-coupon) $500/mo total budget POS-verified results
Snapshot

Objective: Prove whether digital coupon campaigns increase revenue from existing customers.

Period: Jan 1–Oct 8, 2024 vs Jan 1–Oct 8, 2025

Cohorts: Returning customers (in system since 2024)

Budget: ≈ $500/month total (labor + media/tools)

Attribution: Coupon code lines matched in POS

Why It Works
  • Local radius targeting keeps delivery area tight
  • Weekly, clear offers customers look for
  • Instant code delivery → easy redemption
  • POS-level tracking keeps the math honest
How It Ran
  • Meta ads + Email/SMS → code unlock
  • Promo window focus: Jun 6–Oct 8, 2025
  • Matched customers by phone/name across years
Cohorts We Compared

Group A — Coupon Users

Customers who existed in 2024 and used at least one coupon code in 2025.

Group B — Non-Coupon Users

Customers who existed in 2024 and placed ≥1 order during the promo window (Jun 6–Oct 8, 2025) without using any coupon.

Results

Group A (Coupon Users)

Same customers, year over year.

  • 2024: $16,378
  • 2025: $61,772
  • Change: +277%

Group B (Non-Coupon)

Baseline behavior without promo redemption.

  • 2024: $369,898
  • 2025: $392,053
  • Change: +6%

Store Context

  • 2025 POS to-date: $551,044
  • Lift concentrated in Group A
  • Non-coupon spend stayed steady

Budget & ROI

  • Budget: ~$500/month
  • Channels: Meta + Email/SMS
  • Outcome: measurable lift from existing customers
What We Learned
  • Clarity beats clever—state the deal up front
  • Weekly cadence trains behavior and earns opens
  • Tracking via codes proves revenue, not guesses
  • Retain cohort tracking to measure true lift
Apply This Fast
  • Keep weekly offer rhythm; test 1–2 anchors/month
  • Retarget Group B segments likely to convert
  • Use instant code delivery to reduce drop-off
Want this playbook for your store? Let’s talk See the full funnel setup →

Method: matched existing customers by phone/name across years; compared full order totals in POS for Jan 1–Oct 8; coupon activity verified via code lines.

Porky’s Pizza — Single-Location Restaurant

$10,050 revenue 8.3× ROAS 400+ new signups 544,873 local impressions One location

Snapshot

Goal: Bring in trackable in-store sales from nearby neighbors.

Where: Ads only showed to people within ~5 miles of the shop.

Timeline: About 4 months, one simple deal each week.

Channels: Meta (Facebook/Instagram) + Email + Text.

Attribution: Unique codes matched in the POS. No guesswork.

Why It Works

  • Local first: We only talk to folks close enough to visit.
  • Curiosity: Tease what’s coming; unlock it through email/SMS.
  • One thing at a time: A weekly offer keeps it clear and timely.
  • Instant codes: Easy to redeem, easy to track revenue.

The Playbook: Tease → Capture → Redeem → Track

1) Tease the Deals

Meta ad to a ~5-mile radius: “Email-only local deals rolling out this quarter.” We preview a few types of offers—no dates yet.

  • Say “Email-only” in the first 2–3 seconds
  • CTA: “Get the deals” → signup page

2) Capture Emails & Numbers

Short landing page asks for email + phone (with consent). After submit, a unique code is sent right away.

  • Promise: “One deal per week”
  • Instant code delivery

3) One Deal, Each Week

A fresh promo goes live weekly. Matching Meta ad leads with the offer: “This Week Only: [Deal].”

  • Ad → Landing → Submit → Code
  • Price/discount visible up front

4) Redeem & Track

Guests show the unique code at checkout. POS records it, so we can tie sales back to the campaign.

  • 24-hour reminder + mid-week last call
  • Post-redeem “thanks” + next-deal invite

Creative Tips

  • Lead with the value. Skip the build-up.
  • Show the product—tight food shots win.
  • One offer per ad. Keep it clean.
  • CTA ideas: “Get your code” / “Unlock this week’s deal.”

Targeting & Delivery

  • Draw a ~5-mile circle around the store.
  • Use Facebook & Instagram feeds + stories.
  • Keep pacing steady; bump on peak days.
  • Optionally pause ads to recent redeemers for that week.

Results (4 Months · One Location)

  • $10,050 in POS-verified revenue tied to campaign codes
  • 8.3× ROAS on Meta spend
  • 400+ new email/SMS signups to keep revenue rolling
  • 544,873 local impressions building neighborhood awareness

Single-location campaign using weekly offers and code-based attribution.

What We Learned

  • Clarity beats clever—say the deal right away.
  • Weekly rhythm trains customers to watch for it.
  • Instant codes lift redemptions and clean up the data.
  • That growing list pays off week after week.

Works For

  • Gyms/Studios: “First class free” with code at check-in
  • Clinics: “New-patient special” tracked to appointment
  • Cafés/QSR: “Mid-week BOGO” with short expiry
Want this playbook for your business? Book a free strategy call → See how the system works across services →