Case Studies — Real Results, Clearly Tracked
Every case connects the work to outcomes we can prove—coupon codes, POS match-back, UTM tracking, and list growth. No vanity metrics. Just what moves revenue.
Case Studies & Playbooks
Real campaigns, plain-English numbers. Here’s how we turn local attention into trackable revenue with a simple Social → Ads → Email/SMS setup.
Porky’s Pizza — Single-Location Restaurant
Snapshot
Goal: Bring in trackable in-store sales from nearby neighbors.
Where: Ads only showed to people within ~5 miles of the shop.
Timeline: About 4 months, one simple deal each week.
Channels: Meta (Facebook/Instagram) + Email + Text.
Attribution: Unique codes matched in the POS. No guesswork.
Why It Works
- Local first: We only talk to folks close enough to visit.
- Curiosity: Tease what’s coming; unlock it through email/SMS.
- One thing at a time: A weekly offer keeps it clear and timely.
- Instant codes: Easy to redeem, easy to track revenue.
The Playbook: Tease → Capture → Redeem → Track
1) Tease the Deals
Meta ad to a ~5-mile radius: “Email-only local deals rolling out this quarter.” We preview a few types of offers—no dates yet.
- Say “Email-only” in the first 2–3 seconds
- CTA: “Get the deals” → signup page
2) Capture Emails & Numbers
Short landing page asks for email + phone (with consent). After submit, a unique code is sent right away.
- Promise: “One deal per week”
- Instant code delivery
3) One Deal, Each Week
A fresh promo goes live weekly. Matching Meta ad leads with the offer: “This Week Only: [Deal].”
- Ad → Landing → Submit → Code
- Price/discount visible up front
4) Redeem & Track
Guests show the unique code at checkout. POS records it, so we can tie sales back to the campaign.
- 24-hour reminder + mid-week last call
- Post-redeem “thanks” + next-deal invite
Creative Tips
- Lead with the value. Skip the build-up.
- Show the product—tight food shots win.
- One offer per ad. Keep it clean.
- CTA ideas: “Get your code” / “Unlock this week’s deal.”
Targeting & Delivery
- Draw a ~5-mile circle around the store.
- Use Facebook & Instagram feeds + stories.
- Keep pacing steady; bump on peak days.
- Optionally pause ads to recent redeemers for that week.
Results (4 Months · One Location)
- $10,050 in POS-verified revenue tied to campaign codes
- 8.3× ROAS on Meta spend
- 400+ new email/SMS signups to keep revenue rolling
- 544,873 local impressions building neighborhood awareness
Single-location campaign using weekly offers and code-based attribution.
What We Learned
- Clarity beats clever—say the deal right away.
- Weekly rhythm trains customers to watch for it.
- Instant codes lift redemptions and clean up the data.
- That growing list pays off week after week.
Works For
- Gyms/Studios: “First class free” with code at check-in
- Clinics: “New-patient special” tracked to appointment
- Cafés/QSR: “Mid-week BOGO” with short expiry