Case Study
Turning Sign-ups Into Sales
In just 30 days, we grew Porky’s Pizza’s email list by over 400 new subscribers using a targeted "Buy One, Get One Free" offer promoted via social media.
But it didn’t stop at sign-ups.
With a custom POS code to track redemptions, that single campaign generated $4,000+ in gross revenue. proving that a well-designed funnel doesn’t just build your audience… it pays off.
30 day Campaign Results
Increased Local Visibility
Most restaurants grow slowly on Instagram. 0.5% to 3% per month is considered the average rate, and many B2C brands only gain 100 new followers per month.
But Porky’s Pizza Huntington Beach?
We grew from 500 to over 5,000 followers in just 12 months. That’s a 900% increase, averaging 24.2% growth per month. 25%+ of these followers are local to Huntington Beach
Instagram Account Follower Growth
Dark Line — My Actual Growth (Porky's HB)Light Light Line — Industry Benchmark Growth (3%)
High-Performing Email Marketing That Drives Repeat Business
Most independent restaurants struggle to grow and engage their email list
– industry average list size is just a few thousand, with ~40% open rates (Mailchimp data)
At Porky’s Pizza, we’ve built:
– Over 7,500+ active subscribers
– 48% average open rate — that’s 8% higher than the industry average
How we do it:
Send exclusive offers not available on social or in-store
Segment by location to keep messages hyper-relevant
Stay consistent with weekly promos and limited-time deals
Train our audience to open by delivering real value every time
The result:
→ Higher open rates
→ More repeat orders
→ A loyal customer base that stays in the loop
Email Open Rate %
