Paid Media

My Strategy

  • It Starts with Your Goal
    Whether you're looking to grow your social media following, grow your email list or bring in more online orders, I tailor my approach to fit exactly what you need.

  • I Let the Algorithm Work for You
    These platforms naturally push content that gets strong engagement early on. If people watch or interact right away, the algorithm expands your reach. I use this to your advantage by identifying which posts are most likely to keep gaining traction.

  • Why That Matters
    When a piece of content starts performing well organically, it’s a strong signal that it's resonating. That kind of content is more likely to attract followers, drive traffic, and generate real business.

  • I Put Money Behind What’s Already Working
    Instead of throwing ad dollars at unproven content, I invest in what’s already doing well, so every dollar has a better chance of delivering real results.

  • Set a Budget & Scale from There
    Once we pick the right content, I’ll help you set a smart budget, define your target audience, and monitor/ optimize the campaign accordingly.

Turning Views Into Paying Customers

One of the most effective ways I bring in new customers is by combining a high-performing piece of content with an offer that’s hard to ignore — like a Buy One, Get One Free deal or a free entrée.

Here’s how I run these campaigns:

  • Step 1: Start with a piece of content that’s already performing well

  • Step 2: Add simple, clear text to promote your special offer

  • Step 3: Create a landing page (I typically use Mailchimp) where people can sign up with their email and phone number

  • Step 4: Drive Signups with a Landing Page
    The ad links to a Mailchimp landing page where users enter their email and phone number to claim the offer.

  • Step 5: Send the Offer Automatically
    As soon as someone signs up, Mailchimp sends them the promo code instantly through an automated email or text.

  • Step 6: Track Redemptions Through POS
    We connect the code to your POS system to measure redemptions and see exactly how much revenue the campaign generated.

Why This Works

  • I boost content that’s already proven to work

  • I attach it to a deal that gives people a reason to take action

  • I collect contact info so we can remarket through email and SMS (with proper opt-in)

  • And most importantly, I track actual results, not just likes or views

This approach turns curious scrollers into first-time customers, and first-time customers into repeat visitors.

Real Example: Porky’s Pizza

I ran this exact strategy for Porky’s Pizza, and here’s what happened:

  • Used a high-performing Instagram video

  • Added clean text promoting a Buy One, Get One Free deal

  • Built a Mailchimp landing page to collect contact info

  • Sent out a POS-connected promo code for in-store and online redemption

  • Targeted a 4-mile radius around each 2 Porky’s locations with paid ads

In just 30 days, with $1,000 in total ad spend ($500 each store):

  • 400+ new email sign-ups

  • 150+ redemptions

  • Over $4,000 in tracked revenue

That’s a 4x return on ad spend, plus a growing list of local customers that we can continue to reach directly, without relying on the algorithm.