Social Media Strategy

Real strategies that work without overthinking or overspending.

My Approach

I focus on the most popular platforms that matter for restaurants — Instagram, TikTok, and Facebook

Here’s how I handle it:

  • I create short-form videos, Reels, Stories, and clean food photography

  • I prioritize consistency over perfection — simple, clear posts that show up regularly work better over all than trying to make every post go viral

  • I showcase real moments - food being made, plated or being boxed. No fancy gear needed

  • I post what makes people hungry and keeps your brand top-of-mind.

How I Execute Content

  • I include faces when possible, even a few seconds of a person on-screen can significantly boost reach and engagement

  • If you’re not comfortable being on camera, that’s okay, I can keep the content focused on the food and experience

  • I design on-brand, eye-catching graphics in Canva perfect for Stories, promotions, and announcements

How I Grow Accounts Organically (Without Ad Spend)

I use local targeting tactics to grow your audience with people who are already interested in food near you:

  • I search for your city or neighborhood on social

  • I find local food accounts and go through their recent posts

  • I interact with the people liking and commenting on those posts — real locals who already engage with restaurant content

  • I follow them and engage from your account, building awareness naturally

I typically follow 50–150 people a day, and see 5–15+ new followers in return

(some say following too many accounts too fast can get you flagged. I’ve only seen good results, but I’d still use this strategy in moderation.)

Influencer Collaborations

I also handle influencer outreach, especially in the OC/LA area, where there’s an endless sea of food influencers who are more than happy to collaborate and can drive attention to your brand.

  • You don’t have to spend $800+ on a single post — even though that’s what some larger creators charge

  • I’ve worked with micro-influencers who were happy to collab for just free food

  • One free collab I managed reached 150,000+ views from a single video

Influencers build trust with their audience and when I find the right ones for your brand, it can bring real people through the door.